Target Audiences

After reading through the data on film audiences from the UK Film Council, it is obvious that there is a huge market for this genre. Almost one third of film fans (32% - picture 1 - page 105). Along with 15% of film fans who say it's their favourite genre (picture 2 - page 116). The demographic data shows I shoukd be mainly aiming my film at females below 35, at 44% of liking watching this genre. Males over and under 35 like horror films to. But females over 35 do not as much (22%). So my target audience are females under 35 and males over 18.